Anamorphic 3D Billboard Advertising - Naked Eye
3D billboards, a cutting-edge advertising tool, create stunning visuals that appear to leap out into the real world.
Unlike traditional billboards, these use an optical illusion known as anamorphosis(Naked Eye), presenting images in a distorted way that, when viewed from the right angle, appears strikingly three-dimensional.
This illusion, visible to the naked eye without the need for special glasses, relies on LED screens with high resolution and precise viewing angle control. The result? Lifelike images that seem to break free from the billboard's surface, captivating passersby and creating a memorable impact. Link
Unlike traditional billboards, these use an optical illusion known as anamorphosis(Naked Eye), presenting images in a distorted way that, when viewed from the right angle, appears strikingly three-dimensional.
This illusion, visible to the naked eye without the need for special glasses, relies on LED screens with high resolution and precise viewing angle control. The result? Lifelike images that seem to break free from the billboard's surface, captivating passersby and creating a memorable impact. Link
Credits:
Creative / Artistic Direction: Motia studio - Gimena Federici – Julia Posada
Creative / Artistic Direction: Motia studio - Gimena Federici – Julia Posada
Animation / Modeling / Rendering: Analogic Pixels
Technical advisor and perspective distortion specialist: Analogic Pixels - Luciano Prata
Technical advisor and perspective distortion specialist: Analogic Pixels - Luciano Prata
Convex corner screens are the most immersive...
Even in a flat screens works!
Concave corner was a challenge but it worked very well!!